VENUMENT × United Arrows · Japan Retail Intelligence

Japan Market Strategy & Product Launch Plan일본 시장 전략 & 제품 론칭 플랜日本市場戦略・商品ローンチ計画

21 brands mapped on UA's own positioning framework. Price per 50ml (¥) × scent character (Natural to Edge).UA의 포지셔닝 프레임워크에 따라 21개 브랜드를 매핑. 50ml 환산 가격(¥) × 향의 캐릭터(내추럴 ↔ 에지).21ブランドをUAのポジショニング・フレームワークでマッピング。50mlあたり価格(¥)×香りキャラクター(ナチュラル↔エッジ)。

Y-axis — Retail price per 50ml equivalent (¥)Y축 — 50ml 환산 소매가(¥)Y軸 — 50ml換算店頭価格(¥)

X-axis — Scent character: Natural ← → EdgeX축 — 향의 캐릭터: 내추럴 ← → 에지X軸 — 香りキャラクター:ナチュラル ← → エッジ

Ring — Solid = 50ml SKU · Dashed = normalized링 — 실선 = 50ml SKU · 점선 = 환산リング — 実線=50ml SKU・破線=正規化

Source — UA competitive analysis, prices verified Apr 2026

Confidential

Click brands to pin & compare

LUXURY · $250+ / ¥39,750+

UPPER PRESTIGE · $145–250 / ¥23,000–39,750

PRESTIGE · $100–145 / ¥15,900–23,000

ENTRY PRESTIGE · $70–100 / ¥11,130–15,900

MASSTIGE · $45–70 / ¥7,155–11,130

MASS · <$45 / <¥7,155

White Space Opportunity

Price / 50ml →

¥5,000

¥10,000

¥15,000

¥20,000

¥25,000

¥30,000

¥35,000

¥40,000

Natural

Edge

Scent Character →

Aesop

UPPER PRESTIGE

¥23,870 / 50ml

Hwyl EDP · 50ml · ¥23,870

Positioning

Intellectual skincare-first. Hwyl = Japanese hinoki — deeply natural, botanical-forward.

Japan Presence

20+ own stores across Japan. Hwyl created as love letter to Japan.

Aiam

ENTRY PRESTIGE

¥13,636 / 50ml

Fig & Cedar · 50ml · ¥13,636

Positioning

Japanese gen-Z fragrance. Gentle, natural-leaning — designed for fragrance newcomers.

Japan Presence

Japanese retail, online. ¥2,727/10ml.

Aux Paradis

MASS

¥6,000 / 50ml

Fleur EDP · 50ml · ¥6,000

Positioning

Japanese ultra-natural. Subtle, gentle, disappearing scents — the entry point to fragrance.

Japan Presence

Own stores across Japan. ¥1,200/10ml.

BTSO

BTSOKR

UPPER PRESTIGE

¥35,000 / 50ml

Signature EDP · 50ml · ¥35,000

Positioning

Born To Stand Out — bold Korean niche. First Korean fragrance brand in BEAMS network. DGAF, Fig Porn.

Japan Presence

bPr BEAMS special order. ¥7,000/10ml.

Buly 1803

ENTRY PRESTIGE

¥14,067 / 50ml

Eau Triple · 75ml · ¥21,100

Positioning

French apothecary heritage. 19th-century maximalist aesthetic — edgy through historical depth.

Japan Presence

15+ Japan stores. ¥2,813/10ml.

Byredo

UPPER PRESTIGE

¥29,150 / 50ml

Blanche EDP · 50ml · ¥29,150

Positioning

Scandinavian minimalism. Clean but conceptual — straddles natural and edge with restraint.

Japan Presence

Standalone Harajuku (Jingumae). Haneda Airport T1. ¥4,740/10ml.

Diptyque

PRESTIGE

¥16,000 / 50ml

Philosykos EDP · 50ml · ¥16,000

Positioning

Parisian art-de-vivre. Natural-leaning literary depth — fig, herbs, green notes.

Japan Presence

Isetan Shinjuku counter, Ginza store. ¥3,200/10ml.

Jo Malone

ENTRY PRESTIGE

¥15,400 / 50ml

Wood Sage & Sea Salt · 50ml · ¥15,400

Positioning

British layering luxury. Clean, accessible — perfectly centered between natural and edge.

Japan Presence

Ginza, Nihonbashi, Narita duty-free. ¥3,080/10ml.

Le Labo

UPPER PRESTIGE

¥28,000 / 50ml

Santal 33 EDP · 50ml · ¥28,000

Positioning

NYC artisanal lab aesthetic. Santal 33 is the defining unisex woody — edgy identity, cult following.

Japan Presence

Own stores Daikanyama, Shinjuku. Tokyo-exclusive Gaiac 10. ¥5,600/10ml.

Loewe

PRESTIGE

¥16,000 / 50ml

001 Woman EDP · 50ml · ¥16,000

Positioning

LVMH craft-luxury. JW Anderson botanical direction — natural-leaning sophistication.

Japan Presence

Own stores, department stores. ¥3,200/10ml.

Molton Brown

ENTRY PRESTIGE

¥12,500 / 50ml

Tobacco Absolute EDP · 50ml · ¥12,500

Positioning

British bath luxury. Hotel heritage — centered, familiar, accessible premium.

Japan Presence

Isetan, own stores, hotel channel. ¥2,500/10ml.

Nonfiction

NonfictionKR

PRESTIGE

¥19,800 / 50ml

Santal Cream EDP · 50ml · ¥19,800

Positioning

Korean everyday niche. Literary-inspired, skincare-adjacent. Gentle, approachable compositions.

Japan Presence

Hankyu Umeda (Osaka). Expanding Japan presence. ¥3,960/10ml.

OSAJI

PRESTIGE

¥16,000 / 50ml

Ikoi EDP · 50ml · ¥16,000

Positioning

Sensitive-skin fragrance. Dermatologist-developed — pure natural, gentle compositions.

Japan Presence

Isetan, own stores. ¥16,000/50ml retail.

Prada

PRESTIGE

¥19,800 / 50ml

Infusion d'Iris EDP · 50ml · ¥19,800

Positioning

Italian intellectual luxury. Infusion line — refined minimalism, modern edge through restraint.

Japan Presence

Isetan, department stores, own boutiques.

REPLICA

ENTRY PRESTIGE

¥15,840 / 50ml

By The Fireplace EDT · 50ml · ¥15,840

Positioning

Maison Margiela memory-scent. Conceptual framing gives edge to familiar compositions.

Japan Presence

Isetan, Ginza Six, Shibuya + Omotesando standalone. ¥3,168/10ml.

ROAliv

MASSTIGE

¥9,000 / 50ml

Signature EDP · 50ml · ¥9,000

Positioning

Japanese wellness fragrance. Natural-leaning, gentle — emerging mid-tier domestic brand.

Japan Presence

Japanese retail. ¥1,800/10ml.

SHIRO

MASSTIGE

¥10,185 / 50ml

Savon EDP · 50ml · ¥10,185

Positioning

Hokkaido natural beauty. The most natural brand on the map — clean, soap-like, skincare-rooted.

Japan Presence

60+ own stores nationwide. ¥2,037/10ml.

SW19

SW19KR

ENTRY PRESTIGE

¥14,800 / 50ml

Wimbledon EDP · 50ml · ¥14,800

Positioning

Korean brand with British heritage concept. Tennis-inspired — center-edge with heritage character.

Japan Presence

Japanese select shops. ¥2,960/10ml.

Sholayered

ENTRY PRESTIGE

¥15,400 / 50ml

Bergamot EDP · 50ml · ¥15,400

Positioning

Japanese layering concept. Designed for fragrance stacking — edge through intentional combination.

Japan Presence

United Arrows stockist. ¥3,080/10ml.

Tamburins

TamburinsKR

PRESTIGE

¥16,910 / 50ml

Berga Sandal · 50ml · ¥16,910

Positioning

Gentle Monster sister brand. Art-driven, maximalist visual identity — the edgiest Korean entrant.

Japan Presence

Isetan (TOKYO closet), Shibuya PARCO, 5+ Tokyo stores. ¥3,382/10ml.

VENUMENT

VENUMENTKR

UPPER PRESTIGE

¥18,000 → ¥25,000 / 50ml

POUR · 50ml · ¥18,000 → ¥25,000

Positioning

Korean haute parfumerie. First Seoul-origin brand in the ¥25K segment — bridges natural sophistication with contemporary edge.

Japan Presence

United Arrows exclusive Japan launch partner. Launch price: ¥18,000/50ml, with deliberate 18-month ladder to ¥25,000 at Sept 2027 anniversary.

Overview

Brands

Korean

Segments

Brands

UPPER PRESTIGE ($145–250 / ¥23,000–39,750)

Aesop

BTSO KR

Byredo

Le Labo

VENUMENT KR

PRESTIGE ($100–145 / ¥15,900–23,000)

Diptyque

Loewe

Nonfiction KR

OSAJI

Prada

Tamburins KR

ENTRY PRESTIGE ($70–100 / ¥11,130–15,900)

Aiam

Buly 1803

Jo Malone

Molton Brown

REPLICA

SW19 KR

Sholayered

MASSTIGE ($45–70 / ¥7,155–11,130)

ROAliv

SHIRO

MASS (<$45 / <¥7,155)

Aux Paradis

VENUMENT Position

Price: ¥18,000/50ml at launch, laddering to ¥25,000 by Sept 2027 places VENUMENT in the UPPER PRESTIGE segment within 18 months — alongside Le Labo (¥28K), Byredo (¥29.1K), and Aesop (¥23.8K). Launch entry sits alongside Diptyque (¥18.5K) and Margiela Replica (¥18K). Trajectory takes VENUMENT distinctly above the Prestige tier where Tamburins, Nonfiction, and Prada compete.

Character: Positioned center-edge — sophisticated enough for natural-leaning customers but with contemporary identity that appeals to edge-seekers.

Korean advantage: 5 Korean brands in Japan (BTSO, VENUMENT, Nonfiction, Tamburins, SW19) — but only VENUMENT and BTSO sit in Upper Prestige. VENUMENT owns the center positioning in this tier.

Nearest rivals: Aesop (¥23,870, natural) and Byredo (¥29,150, center) bracket VENUMENT's price range but from different scent territories.

Luxury Reference

Amouage sits at ¥77,000/50ml in the Luxury tier — 3× VENUMENT's post-ladder anchor. At ¥25,000 (Sept 2027 destination), VENUMENT represents accessible Upper Prestige: premium craftsmanship without Luxury-tier exclusion. At ¥18,000 launch, VENUMENT is positioned as the entry-niche brand with a credible upward trajectory. The gap validates ¥25,000 as an entry into high niche, not the ceiling.

Market Tailwind

Fragrance leads beauty growth. 8% CAGR (2019–2024) — fastest of all beauty categories. Projected 6% through 2030 (base case), 4% downside.

Growth driver: Younger demographics + high-end niche fragrances. The prestige segment is pulling the category forward.

Global beauty market: $441B (2024). Fragrance = 19% share but highest growth trajectory.

Source: BoF × McKinsey, State of Fashion: Beauty 2025

Pricing Architecture가격 아키텍처プライシング・アーキテクチャ

Upper prestige EDP · Accessible lifestyle ecosystem · Built for volume at United Arrows어퍼 프레스티지 EDP · 어카운터블 라이프스타일 에코시스템 · 유나이티드 애로우즈에서의 볼륨 구축アッパープレステージEDP・求めやすいライフスタイル・エコシステム・ユナイテッドアローズでのボリューム形成を前提に設計

FRAGRANCE GROWTH — DRIVEN BY HIGH & LOW ENDS프래그런스 시장 성장 — 고가 / 저가가 견인フレグランスの成長 — 高価格帯と低価格帯が牽引

US YoY fragrance sales growth · Q1 2025 (%)미국 향수 매출 전년 동기 성장률 · 2025년 Q1(%)米国・前年同期比フレグランス売上成長率 · 2025年第1四半期(%)

Source: Circana via BoF, July 2025출처: Circana(Business of Fashion 인용), 2025년 7월出典:Circana(BoF経由、2025年7月)

Pricing implication for VENUMENT베뉴먼트의 가격 전략 시사점VENUMENTの価格戦略への示唆 VENUMENT enters at ¥18,000 (~$120 USD) — the top of the accessible niche tier — and ladders to ¥25,000 (~$160 USD) at the September 2027 anniversary, anchoring into the +14% growing tier. The 18-month ladder mirrors the D'Annam precedent ($120 → $160 within 18 months on existing SKUs), executed in coordination with UA's planogram cycle and conditional on Phase 1 sell-through. Phase 2 new scents (April 2027) launch directly at ¥25,000 to anchor the upper-prestige tier from the start. Phase 3 Seasonal / Limited Editions can selectively push into the $200+ luxury segment (where new luxury fashion-brand fragrances launch — e.g., Dior La Collection Privée $220+, Chanel Les Exclusifs $350, Gucci Alchemist's Garden $280–415, LV Les Extraits $585+), capturing a second growth wedge. The deliberate ladder builds brand permission first, price-up second — leveraging UA's 30-door distribution at launch and resolving into the +14% growth tier within 18 months, avoiding the $50–$150 squeezed middle as the long-term anchor (the only fragrance price tier with declining sales — −3% YoY).베뉴먼트는 ¥18,000(약 $120 USD)으로 진입 — 어카운터블 니치 티어의 최상단 — 그리고 2027년 9월 1주년에 ¥25,000(약 $160 USD)으로 단계적 인상해 +14% 성장 중인 가격대에 앵커링합니다. 18개월 사다리는 d'Annam 선례(기존 SKU를 18개월 내 $120 → $160로 인상)를 따르며, UA의 플래노그램 사이클에 맞춰 1단계 셀스루 실적을 조건으로 실행됩니다. 2단계 신규 향(2027년 4월)은 출시부터 ¥25,000으로 어퍼 프레스티지에 직접 앵커링. 3단계 시즌/리미티드 에디션은 럭셔리 패션 브랜드의 향수(Dior La Collection Privée $220+, Chanel Les Exclusifs $350, Gucci Alchemist's Garden $280–415, LV Les Extraits $585+ 등)가 위치한 $200+ 럭셔리 구간으로 선별적으로 확장, 두 번째 성장 웨지를 확보합니다. 의도된 사다리는 브랜드 신뢰를 먼저, 가격 인상을 뒤에 — UA 30개 매장 네트워크를 출시 시점부터 활용하고, 18개월 내 +14% 성장 티어에 앵커링하며, 장기 앵커로 $50–$150 축소되는 중간 구간(전년 동기 −3%로 매출이 감소 중인 유일한 향수 가격대)을 회피합니다.VENUMENTは¥18,000(約$120 USD) — 求めやすいニッチ価格帯の上限 — で進入し、2027年9月の1周年で¥25,000(約$160 USD)へ価格ラダーを適用、+14%成長帯に位置づけます。18か月のラダーはD'Annamの先例($120→$160を既存SKUで18か月以内に達成)を踏襲し、UAの棚割サイクルと連動して第1フェーズの販売消化実績を条件として実行されます。第2フェーズの新規香(2027年4月)は当初から¥25,000でローンチし、当初からアッパープレステージ帯に据えます。第3フェーズのシーズナル／限定エディションは選択的に$200以上のラグジュアリー・セグメント(Dior La Collection Privée $220以上、Chanel Les Exclusifs $350、Gucci Alchemist's Garden $280–415、LV Les Extraits $585以上など、ラグジュアリー・ファッションブランドの香水が参入する価格帯)へ拡張し、第2の成長ウェッジを獲得し得ます。意図的な価格ラダーは、まずブランド・パーミッションを構築し、その後に価格を引き上げる順序です — UAの30店舗を活用してローンチし、18か月以内に+14%成長帯へ収斂、長期アンカーとして$50–$150のスクイーズド・ミドル(売上が前年比−3%で減少している唯一のフレグランス価格帯)を回避します。

UPPER PRESTIGE어퍼 프레스티지アッパープレステージ

Eau de Parfum

¥18,000 → ¥25,000

50ml · 10ml · 2ml

Positioned alongside
Le Labo · Byredo · Aesop포지셔닝
Le Labo · Byredo · Aesopルラボ・バイレード・イソップと並ぶポジショニング

ACCESSIBLE ECOSYSTEM어카운터블 에코시스템求めやすい価格帯のエコシステム

Lifestyle & Home라이프스타일 & 홈ライフスタイル＆ホーム

¥2,200 – ¥8,900

Body wash · Hand cream · Candle · Incense · Diffuser · Wardrobe tag바디 워시 · 핸드 크림 · 캔들 · 인센스 · 디퓨저 · 옷장 태그ボディウォッシュ・ハンドクリーム・キャンドル・インセンス・ディフューザー・ワードローブタグ

Entry Prestige & below
Volume · Daily ritual · Gift-friendly엔트리 프레스티지 이하
볼륨 · 데일리 리츄얼 · 선물 적합エントリープレステージ以下
ボリューム・デイリーリチュアル・ギフト適性

The Strategy: VENUMENT's Eau de Parfum establishes the brand at upper prestige — alongside Le Labo, Byredo, and Aesop — via a deliberate 18-month price ladder (¥18,000 launch → ¥25,000 by Sept 2027). Every other category is priced to drive volume and daily brand ritual through United Arrows from day one. The laddered ¥18,000 → ¥25,000 anchor builds brand permission first and perceived value second; the ¥2,200–¥8,900 ecosystem creates frequency and accessibility throughout.전략: 베뉴먼트의 오 드 파르팡은 18개월에 걸친 의도된 가격 사다리(출시 ¥18,000 → 2027년 9월까지 ¥25,000)를 통해 Le Labo, Byredo, Aesop과 어깨를 나란히 하는 어퍼 프레스티지에 브랜드를 확립합니다. 그 외 모든 카테고리는 출시 첫날부터 유나이티드 애로우즈를 통해 볼륨과 일상의 브랜드 의례를 견인하도록 가격이 책정되어 있습니다. 단계적 ¥18,000 → ¥25,000 앵커가 먼저 브랜드 신뢰를, 다음으로 인지 가치를 구축합니다. ¥2,200~¥8,900 에코시스템은 전 기간에 걸쳐 빈도와 접근성을 생성합니다.戦略: VENUMENTのEau de Parfumがアッパープレステージにブランドを位置づけ — ルラボ・バイレード・イソップと並ぶ — 同時に¥2,200–¥8,900の求めやすい価格帯のエコシステムが初日からブランドとの接点頻度を生み出します。EDPがブランドの権威を確立し、エコシステムがデイリー・リチュアルを構築 — これは段階的な拡張であり、ディスカウントではありません。

Product Launch Roadmap제품 론칭 로드맵商品ローンチ・ロードマップ

Fragrance-first strategy · Perfumer H model · Build credibility, then expand프래그런스 퍼스트 전략 · Perfumer H 모델 · 신뢰 구축 후 확장フレグランス・ファースト戦略・Perfumer Hモデル・信用を構築した後に拡張

September 2026 · Launch2026년 9월 · 론칭2026年9月・ローンチ

Phase 1 — Fragrance Statement1단계 — 프래그런스 스테이트먼트第1フェーズ — フレグランス・ステートメント

Lead with scent mastery. Establish VENUMENT as a prestige fragrance house, not a lifestyle brand.향의 탁월함으로 진입. 베뉴먼트를 라이프스타일 브랜드가 아닌 프레스티지 향수 하우스로 확립.香りの完成度で先導します。VENUMENTをライフスタイル・ブランドではなく、プレステージ・フレグランス・ハウスとして確立します。

$VENUMENT product lineup$

¥18,000 each (→ ¥25,000 Sep '27)

Hero product. Launches at ¥18,000 — alongside Diptyque & Margiela Replica — then ladders to ¥25,000 at Sept 2027 anniversary, anchoring alongside Le Labo & Byredo. 18-month deliberate brand-permission build.히어로 제품. ¥18,000으로 출시 — Diptyque, Margiela Replica와 동일 가격대 — 2027년 9월 1주년에 ¥25,000으로 단계적 인상, Le Labo와 Byredo가 위치한 프레스티지 티어에 앵커링. 18개월간 의도된 브랜드 신뢰 구축.ヒーロー商品。¥18,000でローンチ — ディプティック、マルジェラ Replicaと並ぶ — その後2027年9月の1周年で¥25,000へ価格ラダーを適用、ルラボ／バイレード／イソップと並ぶアッパープレステージに据えます。

View scents향 보기香り一覧を見る

Eau de Parfum 50ml — POUR
Eau de Parfum 50ml — DRY
Eau de Parfum 50ml — FOLD
Eau de Parfum 50ml — READ
Eau de Parfum 50ml — SLEEP

¥5,500 each (→ ¥7,500 Sep '27)

¥550/ml at launch — ~53% premium over 50ml. Single-scent commitment. 3 individually = ¥16,500 vs Discovery Set ¥13,000 → ¥3,500 set incentive.출시 ¥550/ml — 50ml 대비 약 53% 프리미엄. 단일 향 커밋. 개별 3종 = ¥16,500 vs 디스커버리 세트 ¥13,000 → 세트 구매 시 ¥3,500 인센티브.ローンチ時 ¥550/ml — 50mlに対して約53%のプレミアム。単一の香りへのコミットメント。3本個別購入で¥16,500、ディスカバリー・セット¥13,000 → ¥3,500のアップセル余地。

View scents향 보기香り一覧を見る

Eau de Parfum 10ml — POUR
Eau de Parfum 10ml — DRY
Eau de Parfum 10ml — FOLD
Eau de Parfum 10ml — READ
Eau de Parfum 10ml — SLEEP

¥13,000 each (→ ¥18,000 Sep '27)

¥433/ml at launch — ~20% premium over 50ml. Commit to 3 favourites. Just ¥5,000 gap to a full bottle → strongest upsell trigger. Ladders to ¥18,000 alongside the EDP price-up.출시 ¥433/ml — 50ml 대비 약 20% 프리미엄. 3종 즐겨찾기에 커밋. 풀 보틀까지 단 ¥5,000 차이 → 가장 강력한 업셀 트리거. EDP 인상에 맞춰 ¥18,000으로 단계적 상향.ローンチ時 ¥433/ml — 50mlに対して約20%のプレミアム。3つのお気に入りを選択。フルボトルまでわずか¥5,000の差 → 最強のアップセル・トリガー。

View sets세트 보기セット一覧を見る

Discovery AM Set — Eau de Parfum 10ml: POUR · AIR · FOLD
Discovery PM Set — Eau de Parfum 10ml: FOLD · READ · SLEEP

¥4,000 each

Plastic bottle. Accessible daily touchpoint — builds brand ritual beyond the EDP (¥18,000 launch, ¥25,000 post-ladder).플라스틱 보틀. 어카운터블한 일상의 접점 — EDP(출시 ¥18,000, 인상 후 ¥25,000) 너머로 브랜드 의례를 구축.プラスチックボトル。求めやすいデイリー接点 — EDP(¥18,000ローンチ、ラダー後¥25,000)を超えたブランド・リチュアルを構築。

View scents향 보기香り一覧を見る

Hand & Body Wash 200ml — POUR
Hand & Body Wash 200ml — SLEEP
Hand & Body Wash 200ml — RESET · Frankincense-led olfactory reset

TBD

Quilted nubi fabric pouch with ribbon tie. Fits 50ml bottle + accessories. Reusable gift packaging — doubles as travel wrap.리본 타이가 달린 누비 패브릭 파우치. 50ml 보틀 + 액세서리 수납. 재사용 가능한 선물 패키지이자 트래블 랩.リボン結びのキルティングされたヌビ生地ポーチ。50mlボトル＋アクセサリーが収納可能。再利用可能なギフト・パッケージング — トラベルウォレット又はジュエリーポーチとしても機能。クラフトマンシップを示す要素として、毎回の購入に持続的な日本の伝統工芸のシグナルを与えます。

¥2,200 each

25g scented closet tag (APFR ratio: 20g/¥1,760). Extends fragrance into personal wardrobe — subtle, long-lasting ambient scenting for clothing.25g 향이 입혀진 옷장 태그(APFR 비율: 20g/¥1,760). 향을 개인의 옷장으로 확장 — 의류에 은은하게 오래 지속되는 앰비언트 향.25gの香り付きクローゼットタグ(APFR比率:20g／¥1,760)。香りを個人のワードローブへ拡張 — 控えめで持続性のあるアンビエント。

View scents향 보기香り一覧を見る

Wardrobe Tag 25g — FOLD
Wardrobe Tag 25g — READ
Wardrobe Tag 25g — SLEEP

Seasonal / Limited Edition × 5 TBD

One seasonal launch per scent. 5-launch-per-year cadence — brings customers back every 2 months.향마다 시즌 한정 1종 출시. 연 5회 케이던스 — 2개월마다 고객을 다시 매장으로.香り別に年1回のシーズナル投入。年5回のローンチ・サイクル — 約2か月ごとに顧客の再訪を促します。

View scents향 보기香り一覧を見る

Seasonal / Limited Edition — POUR
Seasonal / Limited Edition — DRY
Seasonal / Limited Edition — FOLD
Seasonal / Limited Edition — READ
Seasonal / Limited Edition — SLEEP

29 SKUs at launch (5 Limited Handblown 100ml · 5 EDP 50ml · 5 EDP 10ml · 2 discovery sets · 3 body wash · 1 NUBI pouch · 3 wardrobe tags · 5 seasonal)

April 2027 · Expansion2027년 4월 · 확장2027年4月・拡張

Phase 2 — New Scents + Categories2단계 — 신규 향 + 카테고리第2フェーズ — 新規香り＋カテゴリー

7 months of sell-through data at UA. Brand has earned the right to expand.UA에서의 7개월 셀스루 데이터. 브랜드가 확장의 권리를 획득.UAでの7か月間の販売消化データ。ブランドは拡張する権利を獲得しました。

Eau de Parfum 50ml × 2 new scents ¥25,000 each

Fresh additions keep the line exciting. Gives customers a reason to return.새 향으로 라인업을 신선하게 유지. 고객에게 재방문 이유를 제공.新たな追加でラインの新鮮さを保ち、顧客に再訪の理由を提供します。

Hand Cream 30ml × 5 scents ¥4,500 each

Accessible entry point. Extends the scent world into daily ritual — drives fragrance conversion.어카운터블 진입점. 향의 세계를 일상의 의례로 — 향수 전환을 견인.求めやすい入口。香りの世界をデイリー・リチュアルへ拡張 — フレグランスへのコンバージョンを牽引します。

View scents향 보기香り一覧を見る

Hand Cream 30ml — POUR
Hand Cream 30ml — DRY
Hand Cream 30ml — FOLD
Hand Cream 30ml — READ
Hand Cream 30ml — SLEEP

Incense 30 sticks × 3 scents ¥5,300 each

APFR-level pricing (¥5,300/30 sticks). Extends fragrance into ambient ritual.APFR 수준의 가격대(¥5,300/30개입). 향을 앰비언트 의례로 확장.APFR水準の価格設定(¥5,300／30本)。香りをアンビエント・リチュアルへ拡張。

View scents향 보기香り一覧を見る

Incense 30 sticks — FOLD
Incense 30 sticks — READ
Incense 30 sticks — SLEEP

Candle 200g × 3 scents ¥8,900 each

200g candle. Ambient extension — same scent world as incense, longer burn.200g 캔들. 앰비언트 익스텐션 — 인센스와 같은 향의 세계, 더 긴 연소 시간.200gキャンドル。アンビエント拡張 — インセンスと同じ香りの世界、より長い燃焼時間。

View scents향 보기香り一覧を見る

Candle 200g — FOLD
Candle 200g — READ
Candle 200g — SLEEP

Diffuser 230ml × 3 scents ¥8,800 each

APFR-level pricing (¥8,800/230ml). Ambient home fragrance — extends scent world beyond personal wear.APFR 수준의 가격대(¥8,800/230ml). 앰비언트 홈 프래그런스 — 퍼스널 웨어를 넘어 향의 세계를 확장.APFR水準の価格設定(¥8,800／230ml)。アンビエント・ホーム・フレグランス — 香りの世界をパーソナルな着用を超えて拡張。

View scents향 보기香り一覧を見る

Diffuser 230ml — FOLD
Diffuser 230ml — READ
Diffuser 230ml — SLEEP

~36 SKUs cumulative

2028+ · TBD2028년 이후 · 미정2028年以降・未確定

Future Phases — Data-Driven Expansion이후 단계 — 데이터 기반 확장今後のフェーズ — データ主導の拡張

New categories and extensions introduced based on UA sell-through data and brand equity performance. Product decisions will be driven by market response.UA의 셀스루 데이터와 브랜드 에쿼티 성과에 기반해 신규 카테고리와 확장을 도입. 제품 결정은 시장 반응에 따릅니다.UAの販売消化データ及びブランド・エクイティの実績に基づき、新カテゴリー及び派生を導入。商品の意思決定は、データに先立つ前提ではなく、データによって牽引されます。

Why Fragrance-First?왜 프래그런스 퍼스트인가?なぜフレグランス・ファーストか

Launching at ¥18,000/50ml with an 18-month ladder to ¥25,000, VENUMENT must establish itself as a prestige fragrance house before expanding into lifestyle categories. Launching with diffusers and fabric mist alongside the EDP dilutes the positioning. Perfumer H, Le Labo, and Byredo all led with scent mastery — categories followed credibility. The 18-month price ladder mirrors D'Annam's successful path.¥18,000/50ml로 출시해 18개월에 걸쳐 ¥25,000으로 단계적 인상하는 동안, 베뉴먼트는 라이프스타일 카테고리로 확장하기 전에 프레스티지 향수 하우스로서의 입지를 먼저 확립해야 합니다. EDP와 동시에 디퓨저나 패브릭 미스트를 출시하면 포지셔닝이 희석됩니다. Perfumer H, Le Labo, Byredo 모두 향의 탁월함으로 시장에 진입했고 카테고리는 신뢰 다음에 따라왔습니다. 18개월 가격 사다리는 d'Annam의 성공 사례를 따릅니다.¥18,000／50mlでローンチし、18か月で¥25,000へ移行するラダーを敷くVENUMENTは、まずプレステージ・フレグランス・ハウスとしてブランドを確立する必要があります。ライフスタイル・カテゴリー(ハンドクリーム、キャンドル、ディフューザー)は、ブランドの権威が確立された後に意味を持ちます。Perfumer H、ルラボ、バイレードはいずれもこの順序を踏襲し、フレグランスで主導した後にカテゴリーを拡張しました。

Accessible Ecosystem어카운터블 에코시스템求めやすい価格帯のエコシステム

The EDP — launching at ¥18,000 and laddering to ¥25,000 by Sept 2027 — anchors VENUMENT as upper prestige. Every other category — body wash (¥4,000), incense (¥5,300), hand cream (¥4,500), candle (¥8,900), diffuser (¥8,800) — sits at an accessible price point designed to drive daily brand ritual and volume through United Arrows from day one. Laddered anchor, wide ecosystem.EDP — 출시 ¥18,000, 2027년 9월까지 ¥25,000으로 인상 — 이 베뉴먼트를 어퍼 프레스티지에 고정. 그 외 모든 카테고리 — 바디 워시(¥4,000), 인센스(¥5,300), 핸드 크림(¥4,500), 캔들(¥8,900), 디퓨저(¥8,800) — 는 출시 첫날부터 유나이티드 애로우즈를 통해 일상의 브랜드 의례와 볼륨을 견인하도록 어카운터블한 가격대에 위치. 단계적 앵커, 와이드 에코시스템.EDP — ¥18,000でローンチし2027年9月までに¥25,000へラダー — がVENUMENTをアッパープレステージに位置づけます。その他すべてのカテゴリー(¥2,200–¥8,900)は、EDP価格帯を下回る求めやすい入口及びデイリー・リチュアルとして機能し、ブランドの位置づけを毀損することなく頻度とリーチを拡大します。

Built for United Arrows유나이티드 애로우즈를 위한 설계ユナイテッドアローズ向けに設計

Each product category is selected to perform in UA's retail environment — giftable formats (NUBI pouch, discovery sets), impulse-friendly price points (¥2,200–¥8,900), and ambient lifestyle products (incense, candle, diffuser) that complement UA's home and lifestyle positioning. Categories expand based on sell-through data, not assumptions.각 제품 카테고리는 UA의 리테일 환경에서 작동하도록 선정 — 선물 적합 포맷(NUBI 파우치, 디스커버리 세트), 임펄스에 우호적인 가격대(¥2,200~¥8,900), UA의 홈 & 라이프스타일 포지셔닝을 보완하는 앰비언트 라이프스타일 제품(인센스, 캔들, 디퓨저). 카테고리 확장은 가정이 아니라 셀스루 데이터에 따라 결정.各商品カテゴリーは、UAの店頭環境で機能するよう選定されています — ギフト適性のあるフォーマット(NUBIポーチ、ディスカバリー・セット)、目に見えるクラフトマンシップ(キルティング縫製、ボトル仕上げ)、明確な価格階層(¥2,200から¥18,000まで、すべてEDPアンカー価格帯を下回る)。